Find out whether your business is ready to advertise — and what you should fix, build or test next.
Diagnose what to fix, what to build, and what to test before spending your next advertising dollar.
ConsultantAHMAD AZRAI
Estimated Time45 minutes
What brought you here today?
Choose the option that best describes your current advertising situation.
A.D.S. READY — Aim · Demand · Sell · Route · Experience · Analytics · Dollars · Your Next Move. Seven areas are scored out of 5, for a maximum of 35.
Section 01 — A
AIM
What business result are we actually trying to achieve?
Aim Score0out of 5
Advertising is not the goal. Advertising is the distribution mechanism. Start with the business outcome.
Aim readiness 0 / 5
Section 02 — D
DEMAND
Who are we trying to reach?
Demand Score0out of 5
Avoid vague audiences like “Women, age 25–45.” Instead: “Engaged couples getting married within the next 6–12 months who are actively comparing wedding vendors and want a photographer they can trust.”
Demand readiness 0 / 5
Section 03 — S
SELL
Is the offer strong enough to advertise?
Offer Strength0out of 5
Your offer may need work before increasing advertising spend.
Offer strength 0 / 5
Section 04 — R
ROUTE
Where should you advertise?
Route Score0out of 5
GOOGLE
Capture existing intent.
Someone is actively searching for a solution.
META
Create and intercept demand.
Useful for visual offers, services, lifestyle businesses and remarketing.
TIKTOK
Discovery and attention.
Useful when the product or service can be demonstrated or explained through engaging content.
LINKEDIN
Reach professional decision-makers.
Useful for B2B and job/company-based targeting.
Route readiness 0 / 5
Section 05 — E
EXPERIENCE
What happens after someone clicks?
Experience Score0out of 5
Ad→Click→Destination→Action→Follow-up→Sale
Tick what is genuinely in place today.
A good ad cannot compensate indefinitely for a poor conversion experience.
Experience readiness 0 / 5
Section 06 — A
ANALYTICS
Can we actually tell whether the advertising worked?
Analytics Score0out of 5
Not every business needs every tool immediately. Tick what already exists.
Cheap clicks do not automatically mean successful advertising.
Analytics readiness 0 / 5
Section 07 — D
DOLLARS
Do the numbers make sense?
Dollars Score0out of 5
The goal is not to ask “Should I spend $20 or $50 per day?” The goal is to understand what a customer is worth and how much you can afford to acquire one.
Target cost per lead—
Estimated customers from budget—
Planning estimate only, based on the figures entered. Not a guaranteed result.
Dollars readiness 0 / 5
Diagnostic Result
YOUR ADVERTISING READINESS
0 / 35
0%
FIX FOUNDATION
0 — Fix foundation15 — Ready to test26 — Ready to advertise
YOUR BIGGEST ADVERTISING BOTTLENECKS
The two lowest-scoring areas, and what to do about them.
Section 08 — Y · Your Next Move
YOUR ADVERTISING PRESCRIPTION
Action Plan
YOUR NEXT 3 MOVES
01
FIX NOW
What is the biggest issue that should be fixed first?
02
BUILD NEXT
What needs to be prepared before advertising?
03
TEST AFTER
What should be tested once the foundation is ready?
If you only do one thing after today's session, do this first:
Defaults to FIX NOW — edit freely.
Consultant Decision
WHAT SHOULD THIS BUSINESS DO NEXT?
CONSULTANT NOTES
Final Summary
CONSULTATION SUMMARY
Advertising works best when the offer, audience, customer journey, tracking and economics work together.
Consultant: Ahmad Azrai · Advertising Readiness Audit