Muslim-Owned Enterprise

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Muslim-Owned Enterprise

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MOE 2.0 is an Enhanced Certification Program for Muslim-Owned Enterprise in Singapore.

The certification assures consumers that the business aligns with Islamic principles, adhering to Shariah law and ethical practices. By upholding these standards, MOE 2.0 strengthens consumer trust and confidence, making it easier for customers to recognize and support Muslim-owned businesses. This program also plays a key role in promoting products and services that respect religious values, reinforcing integrity within the marketplace.

Key Aspect

Ownership

Minimum 51% Muslim ownership, ensuring Islamic values in business operations

Ethical Practices

Certification signifies adherence to ethical business standards important in Islam.

Compliance with Shariah Principles

Business activities must align with Islamic law, avoiding prohibited practices.

Community Support

Encourages consumer support for Muslim-owned businesses.

80+

Muslim-Owned Enterprise Certified

80

Satisfied Business Owner

+98%

Customer Confidence Boost

Why Choose MOE 2.0

Support Muslim-Owned Businesses
Enhanced Customer Trust
Encourage Business Growth
Strengthen the Muslim Business Ecosystem
Promote Ethical Compliance
The MOE certification significantly boosts the visibility of Muslim-owned businesses, setting them apart in a competitive market.

MOE 1.0 Sucess Story

Success Stories

Malik's Mission

Co-Founder, Crave Nasi Lemak

Dr. Abdul Malik Bin Hassan honored his father's legacy by growing Crave Nasi Lemak from a humble stall into a beloved chain across Singapore. With MOE certification, the brand gained customer trust and access to government tenders, fueling its expansion and resilience through challenging times.

Ali's Assurance

Founder & CEO, Singapore Hospitality Group

Ali Abbas, the founder and CEO of Singapore Hospitality Group, has created a lasting impact in the hospitality industry. With his guidance, the group has grown to include well-loved brands like Royal Palm, Landmark, Tarboush, Red Velvet, and The Lanna Balloon. Backed by a team of nearly 220 dedicated staff, Ali has built more than just a business—he's fostered a community.

Now, Ali sees this journey as a chance to give back. "I'm so thankful to the Malay Muslim community, the Singapore community, and everyone who has supported us—Chinese, Indian, everyone. This is my time to give back," he shares with deep appreciation.

Afiq's Advantage

Head of Operations, The Black Hole Group

As Head of Operations, Afiq Sulaiman led his team to become a prominent name in Singapore's F&B scene. With MOE certification, their trust within the Muslim community grew, allowing them to expand across the country. Now, their unique dining experiences are known and loved by many.

Join MOE 2.0 Movement

Eligibility Requirement

  • MUST be a member of SMCCI
  • MUST be owned by at least 51% owned by Muslim
  • Is ACRA registered
  • Has an SFA license

Membership Fees (Valid 1 year)

  • MOE training, e-cert & decal ( $185.30 incl 9% gst )
  • Ordinary Membership Fees (click to calculate)
*Expedite fee: $150.00 incl gst

Frequently Asked Questions

What is the MOE 2.0 Certification?
MOE 2.0 is an enhanced version of the Muslim-Owned Establishment certification that promotes and recognizes businesses owned by individuals of the Islamic faith, ensuring compliance with Islamic principles.
Businesses with at least 51% ownership by Muslims, registered under ACRA, can apply for the certification.
Certified businesses gain credibility, consumer trust, and visibility as they are recognized for adhering to Islamic principles, boosting customer confidence.

Businesses can register through the SMCCI portal or attend the launch event for more information on the registration process.

What documents are required for MOE 2.0 registration?

Businesses must provide proof of ownership, relevant legal documents, and details about their products or services.

The new logo will be provided to certified businesses starting in January 2025. Until then, a ‘sample’ logo may be used after the launch.

No, the certification is specifically for businesses with a minimum of 51% Muslim ownership.

The duration may vary based on the review process, but businesses will be notified about their certification status after all assessments are completed.